Growing Pink – Producers get behind Pink Promotion

Over the last couple of days the evidence has been mounting of the great work being done by mushroom growers in support of the Mushrooms go pink in October celebration.

As you know by now the industry has been out there dazzling shoppers with some bright pink packaging. They have also been encouraging everyone to celebrate a decade of industry support for global research on the link between mushrooms and good health. Some of the individual growers have also taken up the challenge to make the most they can of this “pink” opportunity.

One story in the Port Stephens Examiner shows the Pink effort paying off for Campvale farmer. The story highlights the efforts of Hunter Valley Mushroom owner, Regina Mullan in using the promotion to raise $800 for the Pink Ribbon day appeal.  Her inspiration was a university study which revealed women who eat as little as one button mushroom per day could be protecting themselves against breast cancer.

The Newman Venture at Ballandean has also gone pink for the cause as well. Not just content with the pink mushroom celebration, the team has been holding pink morning tea, raffles and a best bra competition with the aim of raising $1,000 for the Breast Cancer Network Australia.

Well done to everyone for highlighting the many ways to celebrate this October. All the more reasons to get your hands on those mushrooms and get cooking as Mushrooms go pink in October.

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